
Duration
1 hour
Best Time
Morning
Price
€€
Walking
Minimal walking
The most famous apple pie in Amsterdam, served in a brown cafe on the Noordermarkt square in the Jordaan. The pie is dense, buttery, packed with chunky apple pieces, lightly spiced, and served warm with a mountain of fresh whipped cream. People argue about whether it is actually the best apple pie in the city. It doesn't matter. It's the one everyone goes to, and the experience of eating it on the terrace while watching the Noordermarkt come alive is the real draw.
The cafe itself is small and packed, with wooden tables inside and a sprawling terrace outside. Saturday mornings are chaos in the best way: the Noordermarkt farmers' market sets up directly outside, selling organic produce, artisan bread, cheese, and flowers. You grab a slice, find a spot on the terrace, and people-watch while half of the Jordaan cycles past with baguettes sticking out of their bags. On Monday mornings there's a fabric and flea market on the same square, quieter but with more interesting finds.
A slice of apple pie with whipped cream runs about €5. They also serve full meals and coffee, but nobody comes here for the entrecote. You come for the pie. If the wait is long (it often is on weekends), put your name down and browse the market stalls while you wait. The Noorderkerk church on the square dates from 1623 and is worth a look inside if it's open.
Visit on Saturday morning to combine your apple pie with the Noordermarkt farmers' market right outside. Monday mornings have a smaller flea market on the same square. On sunny days the terrace is packed by 10 AM so arrive early. The pie is served warm, and the whipped cream is fresh, not canned. Take it with coffee and sit outside if you can.
Address
Noordermarkt 43, 1015 NA Amsterdam, Netherlands
Neighborhood
JordaanNearest Metro
Plan for about 1 hour. Morning visits are typically less crowded.
Winkel 43 is in the Jordaan neighborhood of Amsterdam. The address is Noordermarkt 43, 1015 NA Amsterdam, Netherlands. The area is well-served by metro.
Morning visits, especially early, mean fewer crowds and better light for photos. Weekdays are significantly quieter than weekends.
Comfortable shoes are recommended. Parts are outdoors, so bring a light layer.

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