Jordaan

Amsterdam

Jordaan

Prettiest canal streets, brown cafes, Saturday markets, galleries in former warehouses

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About Jordaan

The Jordaan is the neighborhood that makes people move to Amsterdam. Originally a working-class district for immigrants and laborers in the 17th century, it's now the most photographed stretch of canal houses in the city. The transformation happened gradually, which is why it still feels genuine rather than polished.

The Saturday markets tell the story best. Lindengracht Market runs the length of the street with fruit, cheese, flowers, and vintage clothes. Around the corner, Noordermarkt hosts an organic farmers market where Amsterdammers actually shop, not just browse. In between, the galleries that replaced the old warehouses show Dutch and international contemporary art, and most are free to enter.

The brown cafes here are the real thing. Cafe 't Smalle has been serving beer on Egelantiersgracht since 1786. The wood paneling is dark from centuries of smoke, the canal-side terrace fills up by mid-afternoon on sunny days, and nobody is in any hurry. This is where Amsterdam slows down to the speed it was designed for.

Things to Do

Top experiences in Jordaan

Anne Frank House
Museum

Anne Frank House

The actual house where Anne Frank and her family hid for over two years during the Nazi occupation. The annex behind the canal house at Prinsengracht 263 is preserved as it was: the bookcase that concealed the entrance, the rooms where eight people lived in silence during working hours, the pencil marks on the wall tracking the children's growth. The diary quotes on the walls hit differently when you're standing where she wrote them. This is not entertainment. It is witness. Tickets are the hardest reservation in Amsterdam. They release online exactly two months before the visit date at 10 AM CET on Tuesdays, and popular dates sell out within minutes. This is not an exaggeration. Set a phone alarm for 09:58 CET on the Tuesday they release for your dates, have the website loaded, and be ready to click. There is no walk-up entry, no standby line, no way to talk yourself in. If you miss the tickets, you miss the house. It costs €16 for adults, free for under-10s, and every slot is timed to keep the space from becoming overcrowded. The visit takes about an hour. You move through the front house, through the bookcase entrance, and into the annex rooms in the order the family experienced them. The audio guide is included and worth using. It layers diary entries over the rooms you're standing in. The museum section at the end covers what happened after the arrest and the diary's journey to publication. Most people are quiet throughout. Some are crying. The gift shop at the exit sells the diary in dozens of languages for €12. If you haven't read it, buy it here. It matters more after you've stood in her room.

4.51-1.5 hours
Those Dam Boat Guys
Tour

Those Dam Boat Guys

Small-group open boat tours run by a crew of locals who actually know the city and its canals. This isn't the big tourist operation with 40 people on a glass-topped barge and a pre-recorded audio guide. These are open boats holding 12-20 people, with a live skipper who grew up here and tells you stories you won't find in any guidebook. The boats are open-topped, so you're sitting in the fresh air with an unobstructed view of the canal houses, bridges, and houseboats. The standard tour covers the main canal ring (Prinsengracht, Keizersgracht, Herengracht) and the harbor, with commentary that mixes history, architecture, and personal anecdotes. They explain why the canal houses are narrow (property tax was based on frontage), why they lean forward (it's deliberate, to help hoist furniture through the upper windows), and where the good stuff is on each canal. You can bring your own drinks and snacks on board, which is both unusual and excellent. Tours run about 75 minutes and depart from near Central Station. Book online in advance, especially in summer. The boats run rain or shine (they have blankets and rain ponchos), and honestly a rainy canal tour has its own charm. Pricing is around €27-32 depending on the tour. If you only do one canal activity in Amsterdam, skip the big boats and book this instead. The difference between a personal tour and an industrial operation is night and day.

4.91.5 hours
Noordermarkt
Market

Noordermarkt

A dual-personality market at the Noorderkerk in Jordaan: Saturday mornings feature organic farmers and artisan food producers (Boerenmarkt), while Monday mornings bring vintage clothing, antiques, and flea market finds. The Saturday market has become a foodie destination with local chefs shopping for ingredients.

1-2 hours
Amsterdam Cheese Museum
Museum

Amsterdam Cheese Museum

Interactive cheese-making workshop in the heart of the Jordaan where you learn to craft your own Gouda wheel under guidance from a Dutch cheesemaker. The 90-minute class includes tasting six regional cheeses paired with wine, and you take home your creation to age.

4.61.5 hours
Eating Amsterdam Food Tours
Tour

Eating Amsterdam Food Tours

Four-hour Jordaan food tour stopping at family-run businesses including a herring stand, cheese shop, Dutch apple pie bakery, and jenever distillery. Limited to 12 participants, the tour explores narrow streets while discussing Dutch Golden Age trade history and modern food culture.

5.04 hours
Westerkerk
Landmark

Westerkerk

The tallest church in Amsterdam, with a tower you can climb for EUR9 and one of the best views of the canal ring from the top. Rembrandt is buried here (somewhere; the exact spot was lost), and Anne Frank could hear the Westertoren bells from the annex. The climb is 85 meters up narrow stairs with a guide, in small groups. The church interior is free to enter and impressively plain in the Protestant Dutch tradition: whitewashed walls, clear glass windows, and wooden pews.

4.430-60 minutes
Amsterdam Food Tour: Jordaan
Tour

Amsterdam Food Tour: Jordaan

A guided walking food tour through the Jordaan, stopping at brown cafes, cheese shops, stroopwafel makers, and a traditional Dutch herring stall. Most tours last 3-4 hours, cover 6-8 tasting stops, and include enough food to replace a full lunch. The Jordaan's tight streets and canal-side cafes make it the best neighborhood for this kind of walk. Several operators run variations; the ones that include a brown cafe stop and a market visit are the best value.

5.03-4 hours
Lindengracht Market
Market

Lindengracht Market

A beloved Saturday market in the Jordaan neighborhood running since 1895, offering organic produce, artisan cheeses, fresh flowers, and prepared foods. More intimate and local than Albert Cuyp, it's where Jordaan residents do their weekly shopping alongside vintage finds and textiles.

4.61-2 hours

Where to Eat

Restaurants and cafes in Jordaan

Winkel 43

Winkel 43

Cafe

The most famous apple pie in Amsterdam, served in a brown cafe on the Noordermarkt square in the Jordaan. The pie is dense, buttery, packed with chunky apple pieces, lightly spiced, and served warm with a mountain of fresh whipped cream. People argue about whether it is actually the best apple pie in the city. It doesn't matter. It's the one everyone goes to, and the experience of eating it on the terrace while watching the Noordermarkt come alive is the real draw. The cafe itself is small and packed, with wooden tables inside and a sprawling terrace outside. Saturday mornings are chaos in the best way: the Noordermarkt farmers' market sets up directly outside, selling organic produce, artisan bread, cheese, and flowers. You grab a slice, find a spot on the terrace, and people-watch while half of the Jordaan cycles past with baguettes sticking out of their bags. On Monday mornings there's a fabric and flea market on the same square, quieter but with more interesting finds. A slice of apple pie with whipped cream runs about €5. They also serve full meals and coffee, but nobody comes here for the entrecote. You come for the pie. If the wait is long (it often is on weekends), put your name down and browse the market stalls while you wait. The Noorderkerk church on the square dates from 1623 and is worth a look inside if it's open.

4.5€€
Moeders

Moeders

Restaurant

Traditional Dutch restaurant where the walls are covered floor to ceiling in framed photographs of people's mothers, and the menu features homemade stamppot, hutspot, and other grandmother-style dishes. Each dish is served in cast iron pots and the recipes rotate with the seasons. It's the place to go if you want to eat what Dutch people actually grew up eating, before Amsterdam became a city of ramen shops and brunch spots. The concept is simple and sentimental. When Moeders opened in 1990, they asked customers to bring a photo of their mother, and they've been adding them to the wall ever since. There are now thousands. The food matches the mood: boerenkool stamppot (mashed potatoes with kale and smoked sausage), erwtensoep (thick split pea soup with rookworst), and apple pie for dessert. Nothing fancy, everything comforting. Portions are generous. Moeders sits on Rozengracht in the Jordaan, and it fills up on weekends without a reservation. The prices are fair for what you get (mains around €15-20), and it's one of the few places in tourist-heavy Amsterdam where the food feels genuinely personal rather than calculated. Bring a photo of your mother if you have one. They'll hang it on the wall. It's a tradition, not a gimmick, and after 35 years of photos the collection is genuinely moving.

4.5€€
Café 't Smalle

Café 't Smalle

Cafe

A brown cafe dating to 1786, tucked along the Egelantiersgracht canal in the Jordaan. The interior is everything you imagine when you hear "Amsterdam brown cafe": dark wood paneling, candlelight, a ticking clock, beer taps polished by centuries of use, and the faint sweet smell of old tobacco that never quite leaves these places. It is one of the oldest and most atmospheric drinking spots in the city. The terrace is the real prize. It juts out over the canal on a small wooden platform, and on warm evenings it's one of the most beautiful spots in Amsterdam to drink a beer. The Egelantiersgracht is one of the quieter canals in the Jordaan, so you're watching ducks and houseboats rather than tour boats. Inside, the cafe is small and fills up quickly, but the crowd is mixed: old Jordaan locals, tourists who found it on a canal walk, young couples on dates. The beer list focuses on Dutch and Belgian options. A Heineken here tastes better than it does anywhere else, simply because of the setting. They also pour decent jenever (Dutch gin), which you drink in the traditional way: the glass filled to the brim, lean down to take the first sip without lifting it. The food is simple bar snacks: bitterballen, cheese, nuts. You don't come to 't Smalle to eat. You come to sit on a canal in a cafe that's been pouring drinks since before the French Revolution.

4.6€€
Café Sonneveld

Café Sonneveld

Restaurant

Untouched 1930s brown café with original Art Deco interior, serving bitterballen, cheese plates, and simple hot meals. The space looks exactly as it did when it opened, with period lighting and woodwork.

4.5€€
Firm Shawarma & Grill

Firm Shawarma & Grill

Restaurant

Late-night shawarma spot serving enormous wraps with proper spice and fresh vegetables. The chicken shawarma with garlic sauce and pickled vegetables is the move after a night out.

4.5
Café Papeneiland

Café Papeneiland

Restaurant

Historic brown café from 1642 claiming to serve Amsterdam's best apple pie with whipped cream. The interior features Delft blue tiles and the location on the corner of two canals offers prime views.

4.5€€

Nightlife

Bars and nightlife in Jordaan

Getting Here

Metro Stations

Tram 13/17 to Westermarkt15-minute walk from Centraal Station

Getting There

Tram 13 or 17 to Westermarkt drops you at the eastern edge. From Centraal Station, it's a flat 15-minute walk west along Brouwersgracht.

On Foot

Compact and completely flat. You can walk the entire Jordaan in 30 minutes. The canal bridges connect streets in a logical grid.

By Bike

The Jordaan's narrow streets are perfect for cycling. Bike racks on every block. The one-way streets keep car traffic minimal.

Insider Tips

Cafe 't Smalle Timing

Get to Cafe 't Smalle before 4 PM on sunny days or you won't find a seat on the terrace. The canal-side tables are the best people-watching spot in Amsterdam.

Saturday Market Combo

Hit Noordermarkt organic market first (it closes by 1 PM), then walk south to Lindengracht Market which runs until 3 PM. This way you cover both without backtracking.

Gallery Evenings

First Sunday afternoon of each month, Jordaan galleries coordinate openings. Walk in, see art, drink wine. No reservations needed.

Nearby Neighborhoods

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