Neubau

Neubau is the 7th district and Vienna's answer to the question of where the creative class actually hangs out. Burggasse and Kirchengasse are the main veins: independent fashion boutiques, concept stores, vinyl record shops, and third-wave coffee roasters that would fit in Berlin or Copenhagen. The MuseumsQuartier technically borders this district, so you can wander from Schiele paintings into a specialty coffee shop in five minutes. The design stores here are where you find Austrian-made homewares, ceramics, and stationery that make far better souvenirs than anything on Graben. The energy is younger, the coffee is better, and the restaurants are less traditional than the inner districts.